First, there are just a few technical considerations:
- Try to steer away from wearing white (or really light colors). When you’re standing in front of a white background your white clothing will blend right in.
- No thin sequential stripes (measuring less than 1/2 inch in diameter.)
- Deep earth tones or vibrant colors will stand out well on a clean-white set, but the main consideration is to steer away from colors that are extremely light.
- Finally, when in doubt, you can’t go wrong with a suit or a business-casual outfit. Also feel free to bring a few wardrobe options to the studio and decide there.
Ideally, your wardrobe choice will parallel and support a primary goal of the video production:
To see you real, and to make a good impression with interested people.
Foremost, you should wear clothing that you are comfortable in. Remember, you are not putting on a fashion show, so don’t worry about losing those last few pounds or wearing this month’s hottest designer. Instead, simply dress the way you would if you were going to meet a potential customer / client.
With that said, you should certainly look presentable and approachable. Unfortunately, people do judge a book by its cover. This psychological principle is called “The Halo Effect”. Through the Halo Effect, viewers perceive superior qualities in people and things that have positive visual features. That means save the downtown partying until after the shoot =)
While you do communicate certain values through your clothing choice, they are small compared to what you communicate through your confidence level and comfort. Come happy, come well rested, and come relaxed. Remember, when you’re offering something that people appreciate, enjoy, need, and/or respect, there’s no pressure. All you have to do is share it.